One cover system for a house music label, carried across every release.
Skip or swipe the cover to see all 13 covers
A primary visual on the left, paired with a pattern system on the right.
The goal was a layout the label could use again and again, so every release feels consistent, recognisable and stays with the listener. I approached it as branding and as a system, not only as a picture. The left and right split creates an immediate sense of order: the visual on the left is the focal point, and the pattern on the right is the brand element that ties the whole series together.
The layouts tried on the first release before the split settled into a clear, repeatable structure.
The next task was extending the layout to Instagram and YouTube, without undoing it. The principles and decisions taken for the album cover had to carry over and say the same thing on every platform.
